Verix Launches New AI Capabilities for its Tovana Platform, Ushering in a New Era for Pharma Commercial Operations

Home Verix Launches New AI Capabilities for its Tovana Platform, Ushering in a New Era for Pharma Commercial Operations
Written by Doug Hampton

Tovana analyzes and centralizes the vast amount of data related to HCPs, patients, and payers, allowing commercial teams to easily manage it from a single place, helping pharma companies increase revenue and drive business growth

SANTA CLARA, Calif., May 16, 2023 /PRNewswire/ — Verix, the leading provider of AI commercial operations enhancement platforms for the pharmaceutical industry, announced today the launch of a new AI patient finder analysis for its Tovana platform. Tovana is an AI/ML and analytics-powered commercial optimization platform that provides life science organizations with the ability to harness all the available HCP (health care provider), patient, and market data, while providing continuous, reliable and explainable data-driven insights so pharma companies can optimize their execution and drive growth.

Tovana leverages the power of AI to process anonymized claim level patient longitudinal data, producing in-depth, accurate information at a fraction of the time and price as traditional approaches. This data helps pharma companies streamline their sales and business process and ensure the right patients are getting the right drugs, at the right time. The platform automatically ingests new data as it arrives, so it is constantly providing up-to-date insights. Tovana optimizes execution, enhances transparency, and enables cross-team collaboration. Top industry players are already using the Tovana platform, including GSK, Bayer, Novartis, and Roche.

The “patient finder analysis,” allows for the early identification of new patients with rare diseases based on the AI matching of previous patients with similar journeys. This feature can reduce treatment discontinuity by providing insights into previous – and similar – patient journeys, as well as streamlined operations and increased efficiency by leveraging advanced analytics and data sources for patient optimization.

Verix has already developed and implemented successful additional cutting edge industry use cases on top of the Tovana platform, such as Dynamic Targeting and Segmentation, Bottom-Up Forecasting, Channel Mix Optimization, and Therapeutic Landscape Analysis. For pharma companies, these use cases optimize customer engagement and strengthen market positioning, leading to significant revenue increase. In addition, with no-code capabilities, Tovana allows users to develop their own models or utilize out-of-the-box tried and true use cases.

“As we continue to grow, serving more and more customers, we understand the strategic value of building out the category-leading AI capabilities of our platform,” said Doron Aspitz, CEO of Verix. “Tovana’s patient finder feature has the ability to revolutionize the way rare diseases are treated. We know that Tovana’s use cases fill an important gap in pharmaceutical analytics and look forward to continuing to build out the platform’s AI-driven capabilities in the future.”

About Verix

Verix provides an AI based platform that enhances the commercial optimization for Pharmaceutical companies. The platform uses a plethora of data and cutting-edge technology to optimize strategy development and effective execution. Verix’s platform embeds deep learning with abundant domain expertise to optimize essential processes such as HCP targeting, precision forecasting, channel optimization, patient discovery, and more, in a consistent and continuous manner, to keep up with the dynamic nature of today’s life sciences market. Verix’s innovative Platform enables Fortune 500 pharmaceutical organizations worldwide to leverage their data and accelerate brand performance, in a flexible, accurate, fast, and easy-to-use manner. For more information, please visit

Media Contact
Laura Raanan
Gova10 for Verix
[email protected]


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