CHICAGO, June 6, 2023 /PRNewswire/ — According to Arizton’s latest research report, the sexual wellness market will grow at a CAGR of 7.45% during 2022-2028.
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The Emergence of a New Sexual Culture Propels Growth in the Sexual Wellness Market
The ongoing creation of a new sexual culture devoid of the stigma attached to the concept of sex is witnessing the exploration of sexual fantasies, driving the change in attitudes, and linking sexual wellness to a healthy lifestyle. These products have garnered extensive media exposure and a supportive environment encouraging new players to enter the sexual wellness market and serve customer needs and requirements. The sexual wellness market had passed the phase when sexual wellness products used to be sold in down-market shops. Recently, there has been a remarkable shift in consumer interest and attitude. Conversations on sexual fantasies and pleasure have rapidly amplified and have begun to come to the forefront. This factor has created a phenomenal shift in consumer expectations and acceptability of sexual wellness products in the mainstream market.
Sexual Wellness Market Report Scope
|
Report Attributes |
Details |
|
Market Size (2028) |
USD 54.20 Billion |
|
Market Size (2022) |
USD 35.22 Billion |
|
CAGR (2022-2028) |
7.45 % |
|
Base Year |
2022 |
|
Forecast Year |
2023-2028 |
|
Market Segmentation |
Product, Sex Toys, Condoms, Condoms by Gender, Condoms by Material, Condoms by End-users, Exotic Lingerie, Sexual Lubricants, Others, Gender, Distribution, and Geography |
|
Geographic Analysis |
North America, Europe, APAC, Latin America, and Middle East & Africa |
|
Market Dynamics |
|
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Promotional Strategies Keep the Manufacturers at the Forefront
To keep manufacturers at the forefront, it’s crucial to implement effective promotional strategies that showcase their products, enhance brand visibility, and attract potential customers.
- Large-scale condom and other sexual wellness product promotion have enabled the government and vendors to reach the population, especially in the South region, where there is a huge burden of HIV/STI infections and unmet contraceptive needs.
- Vendors are likely to adopt multiple marketing and promotional channels, with social media expected to make the most significant impact.
- Vendors in the sexual wellness market widely use media platforms for multiple marketing, such as community outreach, advertisements, and social media.
- Adapting promotion through mass media channels and understanding the demographic and behavioral changes enable vendors to reach widespread audiences.
- Promotional activities targeting the young population in all regions by focusing on social norms, beliefs, and condom use behavior are expected to boost the sales and distribution of sexual wellness products in the sexual wellness market.
Intense Competition and Low-Cost Manufacturing Drive Growth in Sexual Wellness Market
Manufacturers in the sexual wellness industry have strongly emphasized cost-efficient production processes. With a keen focus on procurement efficiency, they are striving to achieve their targets and meet growing demands. This drive for efficiency is expected to result in intense competition, leading to continued market growth. As economies of scale are realized, product costs and end-user prices will decline significantly in the coming years.
Manufacturers and governments are exploring substituting critical raw materials to counter potential supply disruptions. This strategic approach aims to mitigate supply risks by reducing the demand for specific materials, ensuring a steady supply chain.
China, Thailand, and Malaysia have emerged as the primary manufacturing hubs for the global sexual wellness product market, accounting for over 70% of global production. Many companies have outsourced manufacturing to China, relying on genuine facilities that adhere to good manufacturing practices, ensuring the production of high-quality products. These products are then exported from China to various countries and distributed through various channels. In countries such as the US and the UK, finished sexual wellness products are predominantly sold in sex specialty stores, supermarkets, hypermarkets, or online platforms.
As the sexual wellness market grows, manufacturers are driving innovation, cost-efficiency, and strategic sourcing strategies to meet consumer demands and foster a competitive market landscape.
Key Company Profiles
- Lifestyles
- Church & Dwight
- Diamond Products
- Reckitt Benckiser Group
- Okamoto Industries
- Karex Berhad
- Doc Johnson
- Bally
- Beate Uhse
- Beijing Aimer
- Bijoux Indiscrets
- BILLY BOY (MAPA GMBH)
- BioFilm
- BMS Factory
- Bodywise
- B.Cumming
- Caution wear
- CalExotics
- Calvin Klein (PVH CORP)
- Convex Latex
- Cosmo Lady
- Cupid Limited
- Dongkuk Techco
- Double One
- Eau Zone Oils & Fragrances
- European Lingerie Group AB (ELG)
- Embry
- Empowered Products
- Fuji Latex
- Good Clean Love
- Guy & O’Neill
- GLYDE
- Hathor Professional Skincare
- HBM Group
- Hello Cake,
- HLL Lifecare
- ID Lubricants
- INNOLATEX LIMITED
- Innova Quality
- Innovus Pharma
- Japan Long-Tie (China)
- KAMYRA condoms
- L Brands (LVMH)
- La Maison Lejaby
- La Perla
- LELO
- Live Well Brands
- Lovehoney Group
- LTC Healthcare
- Mankind Pharma
- Mayor Laboratories
- MD Science Lab
- MISTER SIZE
- MTLC Latex
- Nulatex
- Orient Industry
- PHE
- pjur group
- Ritex
- R&S Consumer Goods
- Sagami Rubber Industries
- Sensuous Beauty
- Shandong Ming Yuan Latex
- Shanghai Dahua Medical Apparatus/Path
- Silk Parasol
- Skins Sexual Health
- Sliquid
- StaySafe Condoms (BY ADVACARE PHARMA)
- STRATA Various Product Design
- Suki (OhMiBod)
- Sustain Natural
- Tenga
- Thai Nippon Rubber Industry (TNR)
- The Yes Company
- Tianjin Condombao Medical Polyurethane Tech
- Topco Sales
- Trigg Laboratories
- Triumph
- Unique Condoms International
- Veru Healthcare/The Female Health Company
- XR Brands
- Kaamastra
Market Segmentation
Product
- Sex Toys
- Condoms
- Exotic Lingerie
- Sexual Lubricants
- Others
Sex Toys
- Vibrators
- Rubber Pennies
- Cock Rings
- Anal Beads
- Rubber Vaginas
- Blindfolds/Feathers
- Harness & Strap-on-Penises
- Bondage Gear
Condoms
- Gender
- Material
- End-users
Condoms by Gender
Condoms by Material
Condoms by End-users
Exotic Lingerie
Sexual Lubricants
- Water-based
- Silicon-based
- Oil-based
- Hybrid
Others
Gender
Distribution
Geography
- APAC
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Malaysia
- Singapore
- New Zealand
- Thailand
- Philippines
- Vietnam
- Sri Lanka
- Europe
- The UK
- Germany
- France
- Spain
- Italy
- Netherlands
- Poland
- Sweden
- Denmark
- Norway
- North America
- Middle East & Africa
- The UAE
- Kenya
- Saudi Arabia
- South Africa
- Algeria
- Nigeria
- Ethiopia
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Peru
- Chile
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Table of Content
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY PRODUCT
4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
4.3.3 MARKET SEGMENTATION BY GENDER
4.3.4 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 MARKET SNAPSHOT
6.4 PROMOTIONAL STRATEGIES
6.5 ANALYSIS OF OPPORTUNITIES & CHALLENGES
6.6 SEGMENT ANALYSIS
6.7 REGIONAL ANALYSIS
6.8 COMPETITIVE LANDSCAPE
7 INTRODUCTION
7.1 OVERVIEW
7.2 UNFPA STRATEGY FOR FAMILY PLANNING
7.2.1 UNFPA STRATEGIC PRIORITIES FOR ACTION
7.2.2 BARRIERS TO FAMILY PLANNING
7.3 FAMILY PLANNING ANALYSIS
7.4 HIV & AIDS
7.5 KEY INSIGHTS
7.6 PROMOTIONAL STRATEGIES
7.7 CONDOM MARKET
7.7.1 PRODUCTION PROCESS
7.7.2 ADDITIVES
7.7.3 RAW MATERIALS PROCUREMENT
7.7.4 MANUFACTURERS
7.7.5 DISTRIBUTION LANDSCAPE
7.8 SEXUAL LUBRICANTS MARKET
7.8.1 RAW MATERIAL PROCUREMENT
7.8.2 MANUFACTURERS
7.8.3 DISTRIBUTION LANDSCAPE
7.9 NATIONAL CONDOM DISTRIBUTION SERVICE
7.10 BRANDING STRATEGIES
7.11 PRICING ANALYSIS
8 MARKET OPPORTUNITIES & TRENDS
8.1 GROWING PENETRATION OF DIGITAL MARKETPLACES
8.2 RISING USE OF DATING APPLICATIONS IN APAC
8.3 SHIFT TOWARD FEMALE CONDOMS
8.4 INCREASE IN SEXUAL WELLNESS FESTIVALS, TRADE SHOWS, & EXPOS
8.5 INNOVATIONS IN CONDOM DESIGNS
9 MARKET GROWTH ENABLERS
9.1 SEX EDUCATION PROGRAMS DRIVING AWARENESS
9.2 RISE IN PREVALENCE OF SEXUALLY TRANSMITTED INFECTIONS
9.3 SURGE IN ACCEPTANCE OF SEXUAL WELLNESS PRODUCTS AMONG WOMEN
9.4 GOVERNMENT INITIATIVES FOR FREE CONDOM DISTRIBUTION
9.5 EVOLVING GENDER-NEUTRAL TONE
10 MARKET RESTRAINTS
10.1 LIMITED POPULARITY, AVAILABILITY, & AFFORDABILITY OF FEMALE CONDOMS
10.2 RISE IN PRODUCT COUNTERFEITING
10.3 EASY AVAILABILITY OF SUBSTITUTES FOR CONDOMS
10.4 PSYCHOLOGICAL BARRIERS AMONG CONSUMERS
10.5 LACK OF INVESTOR CONFIDENCE IN POTENTIAL START-UPS
11 VALUE CHAIN ANALYSIS
11.1 OVERVIEW
11.1.1 RAW MATERIAL SUPPLIES
11.1.2 MANUFACTURERS
11.1.3 DISTRIBUTORS/DEALERS
11.1.4 RETAILERS
11.1.5 END USERS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.1.1 KEY INSIGHTS
12.1.2 DEMAND INSIGHTS
12.1.3 MARKETING & ADVERTISING STRATEGIES
12.1.4 MARKETING STRATEGIES BY VENDORS
12.1.5 DISTRIBUTION STRATEGIES
12.1.6 VENDOR ANALYSIS
12.1.7 DEMOGRAPHICAL ANALYSIS
12.1.8 SUBSTITUTE PRODUCTS ANALYSIS FOR CONDOMS
12.1.9 CONSUMER BEHAVIOR & AWARENESS
12.1.10 EFFORTS FOR FAMILY PLANNING & BIRTH CONTROL DRIVING MARKET
12.2 MARKET SIZE & FORECAST
12.3 GLOBAL SEXUAL WELLNESS MARKET BY PRODUCT
12.3.1 MARKET SIZE & FORECAST
12.4 GLOBAL SEX TOYS
12.4.1 MARKET SIZE & FORECAST
12.5 GLOBAL CONDOM MARKET BY GENDER
12.5.1 MARKET SIZE & FORECAST
12.6 GLOBAL CONDOM MARKET BY MATERIAL
12.6.1 MARKET SIZE & FORECAST
12.7 GLOBAL CONDOM MARKET BY END-USER
12.7.1 MARKET SIZE & FORECAST
12.8 GLOBAL SEXUAL LUBRICANT MARKET
12.8.1 MARKET SIZE & FORECAST
12.9 GLOBAL SEXUAL WELLNESS MARKET BY GENDER
12.9.1 MARKET SIZE & FORECAST
12.10 FIVE FORCES ANALYSIS
12.10.1 THREAT OF NEW ENTRANTS
12.10.2 BARGAINING POWER OF SUPPLIERS
12.10.3 BARGAINING POWER OF BUYERS
12.10.4 THREAT OF SUBSTITUTES
12.10.5 COMPETITIVE RIVALRY
13 PRODUCT
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
14 SEX TOYS
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 MARKET SIZE & FORECAST
14.4 MARKET BY GEOGRAPHY
14.5 SEX TOYS MARKET BY SUB-PRODUCTS
15 CONDOMS
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.3 MARKET SIZE & FORECAST
15.4 MARKET BY GEOGRAPHY
16 CONDOMS MARKET BY GENDER
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 MARKET OVERVIEW
16.3 MALE CONDOMS
16.3.1 MARKET OVERVIEW
16.3.2 MARKET SIZE & FORECAST
16.3.3 MARKET BY GEOGRAPHY
16.4 FEMALE CONDOMS
16.4.1 MARKET OVERVIEW
16.4.2 MARKET SIZE & FORECAST
16.4.3 MARKET BY GEOGRAPHY
17 CONDOMS MARKET BY MATERIAL
17.1 MARKET SNAPSHOT & GROWTH ENGINE
17.2 MARKET OVERVIEW
17.3 LATEX
17.3.1 MARKET OVERVIEW
17.3.2 MARKET SIZE & FORECAST
17.3.3 MARKET BY GEOGRAPHY
17.4 NON-LATEX
17.4.1 MARKET OVERVIEW
17.4.2 MARKET SIZE & FORECAST
17.4.3 MARKET BY GEOGRAPHY
18 CONDOMS MARKET BY END USERS
18.1 MARKET SNAPSHOT & GROWTH ENGINE
18.2 MARKET OVERVIEW
18.3 BRANDED
18.3.1 MARKET OVERVIEW
18.3.2 MARKET SIZE & FORECAST
18.3.3 MARKET BY GEOGRAPHY
18.4 INSTITUTIONAL
18.4.1 MARKET OVERVIEW
18.4.2 MARKET SIZE & FORECAST
18.4.3 MARKET BY GEOGRAPHY
19 EXOTIC LINGERIE
19.1 MARKET OVERVIEW
19.2 MARKET SIZE & FORECAST
19.3 MARKET BY GEOGRAPHY
20 SEXUAL LUBRICANTS
20.1 MARKET SNAPSHOT & GROWTH ENGINE
20.2 MARKET OVERVIEW
20.3 MARKET SIZE & FORECAST
20.4 MARKET BY GEOGRAPHY
20.5 WATER-BASED
20.5.1 MARKET OVERVIEW
20.5.2 MARKET SIZE & FORECAST
20.5.3 MARKET BY GEOGRAPHY
20.6 SILICONE-BASED
20.6.1 MARKET OVERVIEW
20.6.2 MARKET SIZE & FORECAST
20.6.3 MARKET BY GEOGRAPHY
20.7 OIL-BASED
20.7.1 MARKET OVERVIEW
20.7.2 MARKET SIZE & FORECAST
20.7.3 MARKET BY GEOGRAPHY
20.8 HYBRID
20.8.1 MARKET OVERVIEW
20.8.2 MARKET SIZE & FORECAST
20.8.3 MARKET BY GEOGRAPHY
21 OTHER
21.1 MARKET OVERVIEW
21.2 MARKET SIZE & FORECAST
21.3 MARKET BY GEOGRAPHY
22 GENDER
22.1 MARKET SNAPSHOT & GROWTH ENGINE
22.2 MARKET OVERVIEW
22.3 MALE
22.3.1 MARKET OVERVIEW
22.3.2 MARKET SIZE & FORECAST
22.3.3 MARKET BY GEOGRAPHY
22.4 FEMALE
22.4.1 MARKET OVERVIEW
22.4.2 MARKET SIZE & FORECAST
22.4.3 MARKET BY GEOGRAPHY
23 DISTRIBUTION CHANNEL
23.1 MARKET OVERVIEW
23.1.1 MANUFACTURE, PRODUCTION & DISTRIBUTION
23.1.2 DISTRIBUTION THROUGH WHOLESALERS & RETAIL
23.1.3 ONLINE NETWORK
24 GEOGRAPHY
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