(ETX Daily Up) – Who said that the metaverse didn’t interest anyone anymore? Certainly not the fashion and beauty industries, still bent on engaging their customers in cyberspace – and forging new ties with online video game fans. The proof with the very first Metaverse Beauty Week, which will be held from June 12 to 17 on several platforms, with the possibility for the public to participate in immersive experiences, games, and masterclasses, and to access products from beauty in the form of NFT.
Beauty, only beauty, nothing but beauty. This is what the creative agency CULT offers, behind Beauty Metaverse Week, which defines itself as “the first annual beauty festival in the metaverse” with a slogan that says it all: “Reality Gets a Makeover” ( “Reality is getting a makeover”). Like Metaverse Fashion Week, the second edition of which took place last March, the aim will be to offer the public a host of immersive experiences, aimed at brand customers and video game aficionados, articulated around cosmetics. and more broadly well-being.
Rare enough to be highlighted, this first event of its kind will be held in several major virtual universes, including Roblox, Decentraland, and Spatial. Not content with being able to participate in playful experiences – according to the program unveiled by The Industry.Beauty, Lush will present a giant bath bomb – users will be able to experiment with beauty games, attend hairdressing masterclasses, enjoy tips and tricks, and discover many cosmetics in the form of NFTs. All presented by a host of brands that should leave no beauty lover indifferent.
Lush, Neutrogena, Glossybox, Clementine, Cosnova, Lottie London, Flannels, The Immersive Kind, The Manufacturer, and Valdé Beauty are among the brands that have already joined the event, and which will offer experiences around beauty. , relaxation, play, and responsible cosmetics. To participate, nothing could be simpler, just register via an email address to unlock access to the festival, then click on the red ‘Jump In’ icon when the event has started. The organizers of this first Beauty Metaverse Week specify that participation in the event is completely free.
Other important information before launching headlong into this 100% beauty festival: it is not essential to have a ‘wallet’, in other words an electronic wallet, but it is specified that it may be necessary to receive possible rewards or use its digital assets to obtain, for example, NFTs. For the rest, it will be enough to let yourself be guided by the rich programming, which, beyond cosmetic brands, will feature several world-famous influencers and influencers, as well as YouTube stars.
To access the event: https://www.metaversebeautyweek.com.